CASE STUDY
STYLEX DESIGN
CLIENT: STYLEX DESIGN
INDUSTRY: COMMERCIAL FURNITURE MARKET
OUR SERVICES: BRAND POSITIONING, CONTENT STRATEGY
Challenge: With COVID making store and showroom visits untenable, we devised a new type of multisensory, standalone video that, through scripted copy and a variety of sophisticated visuals, could tell a product’s story and fill that sales gap.
Solution
We applied the concept to Stylex’s Still screens, writing and producing a short that detailed their visual poetics and practical applications. The video became the cornerstone of Still’s digital campaign.
Results
The new product has generated over $500K sales
in its first four months.
STORYBOARD / TREATMENT FOR STILL LAUNCH VIDEO
Video script snippet:
The screens are an aesthetically attractive way to reduce noise, encourage greater social distancing, and direct traffic circulation within a space.
Ready to launch?