Modern lobby or lounge area with Stylex contract furnishings, including a red sectional sofa, white armchair, Still screens, side tables, large windows, and decorative lighting fixtures.

CASE STUDY

Modern lobby or lounge area with Stylex contract furnishings, including a red sectional sofa, white armchair, Still screens, side tables, large windows, and decorative lighting fixtures.

STYLEX

Developing a digital campaign to virtually introduce a tactile product line.

OUR SERVICES: BRAND POSITIONING, CONTENT STRATEGY, MARKET EXPANSION

Challenge: Just as the COVID pandemic hit, contract furniture brand Stylex was preparing to launch Still, a line of upholstered screens that also marked the company’s expansion into a new retail category. Stylex asked us to create a video that could introduce the product and—since showrooms were closed—serve as alternative to experiencing it in person.

Modern loft living room with minimalist Stylex furnishings, including teal Loom sofa, red Trim table, colorful Still screen room dividers, multicolored rug, white-brick wall, potted plant, and black pendant lights.

Solution

Through scripted copy and sumptuous visuals, we told the story of Still: what it was, why it came into being, and how it could be used. We incorporated the full product info as well as interviews with its designers, typical configurations, and images of its applications. The video became the cornerstone of Still’s digital campaign.

We also repurposed our work into additional marketing and communications collateral, including brochures, sales decks, and dealer one-sheets.

Video script snippet:
The screens are an aesthetically attractive way to reduce noise, encourage greater social distancing, and direct traffic circulation within a space.

STORYBOARD / TREATMENT FOR STILL LAUNCH VIDEO

Results

Still generated more than $500K sales in its first four months on the market.

Ready to launch?